I Craft Experiences that Matter.

Luma Certificate

I’m an award winning professional with 20+ years of professional experience in Leadership, User Experience Research, Design and Strategy.

Academically, I graduated with a Masters in Industrial Engineering (specialization in Human Factors) from Clemson University.

I thrive in horizontal roles that connect dots across entire programs. Collaborating with product, business and engineering teams, I take a long term, strategic perspective in building/scaling digital products.

Personally, I’m a dad to 3 boys and I love to travel, especially to places by the water.

Design Principles that Guide Me

Users


Focus on the User
Decisions are grounded in the best interest of the user built on the foundation of strong user research

Balance


Balanced Output
Impactful solutions balance prioritized business goals and user needs

Inclusive Design


Inclusive Design
Understand diverse user perspectives and accessibility laws to create inclusive experiences

Excellence


Excellence in Execution
Deliver high-quality work that exceeds expectations and drives results

Business Impact

  • Drove $28M YoY growth through user-centered design strategies and innovative mobile software solution for a robotics based supply chain platform

  • Exceeded initial projections of $7M cost savings by redesigning legacy insurance system using modern UX efficiencies and eliminating redundancies

  • Increased conversion by 142% through strategic UX redesign of a digital software download platform

  • Won $5M+ in contracts through exceptional UX services and new logo client sales

Business Impact

Testimonials

“As the UX leader, he sought out opportunities to help me develop and advance while providing the guidance needed to succeed. His focus on quality is unequivocal; he expects the best of himself and those around him, motivating his team to perform at their best. If you’re looking for a confident, contemplative professional, look no further...”
“I had the privilege of reporting to Vinu on several UX Home Services projects, and he was truly one of the best managers I’ve worked with. He consistently led with clarity, empathy, and a strong user-centered vision, always balancing user needs with business goals in a way that made a significant impact on our work—and on my growth as a UX designer. A truly supportive and inspiring leader”
“Vinu is one of the best professionals I have ever worked with. His expertise on User Experience and Usability significantly helped the company get more mainstream popularity. His work ethics and integrity is also matched with his great sense of humor.
It was an honor working with Vinu and I would recommend him to any team out there who cares about how their customers or users engage with their products”

Awards

Awards

A Few Recognitions

  • Multiple Homer Awards at The Home Depot

  • Best Support Website - HP Enterprise Support Portal

  • Impact Award Winner for the Recommendation Engine at Texas Instruments

Home Award